Running a successful business is all about the numbers. But how do you know ahead of time which numbers will have the right effect on your P&L?
Calculating your marketing budget can seem like a daunting task, especially without a lot of historical figures to rely on.
If you are allocating your digital marketing budget for the very first time, it’s difficult to predict if it’s adequate or insufficient. You could be allocating too much of your digital marketing budget towards content marketing, and not seeing the results you had expected to see. Or you might have not kept track of a digital marketing budget, and before you know it, you're over or underspending to get results.